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With this acquisition, Loyalty Expert strengthens its activity in the digital and mobility sector.

Created in 2010, Innovaction develops mobile applications and solutions for professionals. Its clients are large corporations. Founded by qualified engineers, Inovaction has at its disposal a high technical expertise and a perfect control of the innovative technologies in the sector. Located in Lyon, the company includes over eight employees specialised in the mobility sector. Commercial and business synergies with Loyalty Expert are immediate.

Loyalty Expert is an independent and completely integrated agency, which offers a new and unique approach: Distinctive Marketing, entirely customised and orientated towards the client. The agency develops structures, and deploys strategies, marketing and entirely individualised commercial plans, whilst helping with marketing, data and ultra-personalised technology synergies. Established 10 years ago, Loyalty Expert is ranked in the top 20 French marketing agencies and includes more than 100 employees, with expected consolidated sales of €22m in 2014.

Aurignac Finance assisted Loyalty Expert in the acquisition of the company Inovaction.